Piaget Andy Warhol Watch 'Collage' Limited Edition: A Moment in Colour

Piaget’s connection to Warhol wasn’t invented for marketing; it was already in the archives. By the time of his death in 1987, Warhol had accumulated more than 300 watches — seven of them Piaget. One stood out: a large, cushion-shaped black-and-gold reference 15102 from 1973, later known as the Black Tie. After his estate went to auction, Piaget bought four of Warhol’s Piaget watches back, quietly preserving them in Switzerland. The relationship was real long before it became official.

Fast forward. In 2024, Piaget and the Andy Warhol Foundation finally sealed a partnership, giving the contemporary iteration of his 1973 watch its rightful name — the Andy Warhol Watch. And now comes the next chapter: a limited edition of just 50 pieces inspired by Warhol’s ‘Collage’ — a colourful, layered self-portrait from 1986 that mixed Polaroids the way a painter mixes pigments.

This new watch doesn’t quote Warhol literally. There is no soup can, no banana, no Marilyn. Instead, it borrows the spirit of collage and translates it into the rare craft of gemstone marquetry. The dial is built from an arrangement of thinly cut stones and black onyx as the base – a nod to Warhol’s own 1973 watch – with yellow Namibian serpentine, pink opal and green chrysoprase layered into an abstract composition. It feels like a piece of jewellery, a piece of art, and a piece of pop culture all at once.

The case is a stepped 45 mm cushion in 18K yellow gold — a metal Piaget deliberately chose because Warhol’s original was exactly that. In today’s Andy Warhol Watch collection, yellow gold isn’t available, which makes this edition both a throwback and a quiet rebellion. The green alligator strap deepens the palette instead of overpowering it, letting the dial remain the star.

Inside, the watch stays true to Piaget’s design codes. It runs on the in-house 501P1 automatic calibre — slim, reliable, and decorated with circular Côtes de Genève. The caseback carries an engraving of the Warhol self-portrait that inspired the dial, complete with Piaget’s signature and Warhol’s.

What makes this edition compelling is how carefully it avoids the obvious. Piaget’s artistic director Stéphanie Sivrière and her team spent six months immersed in Warhol’s universe — traveling to New York, studying archives, devouring books, looking for the angle that would feel true but not predictable. Warhol’s world is full of colour, yes, but the goal was not to mimic one of his icons; it was to interpret his language through Piaget’s own.

Only 50 pieces will be made, and each one carries more than its materials: craft, colour, history, and a discreet salute to a man who could turn ordinary objects into cultural moments. For collectors, this feels like one of those moments — a watch suspended between contemporary design and the golden age of Piaget glamour, with Andy Warhol somewhere in the frame, smiling behind his sunglasses.