Dubai Summer Surprises Marks Its 2025 Comeback

This year’s edition is structured around three retail phases: Summer Holiday Offers (June 27–July 17), Great Dubai Summer Sale (July 18–August 10), and Back to School (August 11–31). Alongside these, Dubai’s malls and public spaces will host live concerts,dining events, family-friendly performances, and raffles, making it one of the city’s most activity-filled periods of the year.

Key highlights on the calendar include concerts by Adnan Sami (June 29) and Shreya Ghoshal (July 19), Summer Restaurant Week (July 4–12), and the return of Beat the Heat DXB at the Dubai World Trade Centre. The festival will close with a theatrical run of Made in Kuwaiti at Dubai Opera on August.

In parallel with retail and performance programming, hotels and attractions across the city will be offering curated summer experiences, reflecting the event’s expansion beyond shopping into lifestyle and leisure. As always, the beloved mascot Modesh will make appearances throughout the season, continuing to be a familiar fixture for families during the summer break.

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