Giorgio Armani: ‘Dubai is The Cradle of a New Concept of Luxury’

Giorgio Armani isn’t interested in slowing down. Celebrating several anniversaries this year, from 50 years of his Maison to 20 years of his haute couture line Armani/Privé, the designer remains focused on evolving his vision. ‘Passion motivates me,’ he says, reflecting on a career marked by clarity, discipline, and a tireless pursuit of timeless design. ‘It’s an endless path of improvement.’

That same sense of purpose shapes his connection to the Middle East. Armani speaks of Dubai as ‘the cradle of a new concept of luxury,’ a city that blends cultural depth with fresh creative energy. He praises its pragmatism, rapid development, and hospitality, qualities he finds both grounding and inspiring. His long-standing presence in the city through the Armani Hotel in Burj Khalifa, and now the Armani Beach Residences on Palm Jumeirah, are milestones in that ongoing dialogue.

‘I never know where I will turn next until the inspiration takes me,’ Armani shares, hinting at future projects. What draws him back to Dubai, again and again, is not just its pace but its spirit. ‘It embraces its visitors and leaves them with memories of energy and life,’ he says. It’s a place that reminds him, and the rest of us, of what staying relevant really looks like.

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