Mall of the Emirates Turns 20 With Shows, Offers and Big Plans Ahead

The highlight arrives on September 20, when aerial dance troupe Bandaloop will scale the mall’s façade in a dramatic vertical performance. Other special moments include a runway presentation at THAT Concept Store on September 13, unveiling the Fall/Winter 2025 collection, complete with live music, a juice bar and grazing tables before a public showcase under the Fashion Dome.

Shoppers can also cash in on a one-day-only 20x SHARE Rewards promotion on September 20, while AllSaints Customisation Lab (running September 17–29) will invite visitors to personalise pieces with anniversary branding or bespoke designs.

The milestone comes as the mall pushes forward with a Dhs5 billion redevelopment, which will expand retail space by 20,000 sqm and add 100 new stores. Alongside more shopping, visitors can expect a 600-seat theatre developed with the Dubai Performing Arts Academy, a new SEVEN Wellness Club at Kempinski Hotel, and a major indoor–outdoor precinct mixing casual dining, entertainment and the mall’s first-ever open-air courtyard, due in early 2027.