The change, announced by Dubai Holding Asset Management, comes alongside a redevelopment that has added a host of new international and homegrown brands. Updated signage is already being rolled out across the property and on official digital platforms.
The mall’s new luxury extension has introduced big names in fashion such as Lululemon, Paul Smith, Polo Ralph Lauren, Sandro, Maje and Swarovski, as well as dining favourites like Konjiki Hototogisu, Brunch & Cake and Gyu Kaku. Entertainment and design concepts, including a LEGO store and Kartell, also feature in the latest line-up.
Since its opening in 2019, the mall has been a popular hub for shopping, dining and leisure, welcoming millions of visitors every year. With direct connections to The View at The Palm, the Palm Monorail and The St. Regis Hotel, it has long been a central attraction for residents and tourists alike.
Now under its new name, Palm Jumeirah Mall promises even more variety – from everyday brands such as Sephora, Jo Malone and Massimo Dutti to standout dining at rooftop restaurants like Three Cuts, Samakje and Chalet Berezka, plus the acclaimed Depachika Foodhall. The rebrand marks a new chapter for one of Dubai’s most-visited retail landmarks.