The new beach club will be one part of a larger vision for Marasi Bay, which includes high-end residences, wellness spaces, retail and event areas, and even a floating green zone. The development is designed to blend resort-style living with the energy of the city, offering a new kind of leisure experience in one of Dubai’s most iconic neighbourhoods. With the Burj Khalifa as a backdrop and the canal on its doorstep, it’s a distinctly urban take on the classic beach club model.
Unlike traditional beach clubs that sprawl across sandy shores, this Downtown version will bring a different kind of atmosphere – one shaped by skyline views, sleek design and year-round programming. The concept reflects a growing trend in Dubai’s hospitality scene, where lifestyle spaces are becoming more creative and more integrated into the fabric of the city. It’s an evolution of what a beach club can be when the beach itself isn’t the focus.
As the summer heat rises, many of the city’s beach clubs are shifting toward night-time experiences – from after-dark swims to moonlit dinners and DJ nights. The new venue in the Burj Khalifa district is expected to follow suit, offering an escape from the daytime sun while keeping the mood alive well into the evening. It marks a new chapter in how Dubai does downtime – with a little less sand, and a lot more city.