July 11, 2025

House 44’ by Lewis Hamilton Heads to Abu Dhabi Grand Prix

F1 fans, take note – Sir Lewis Hamilton is bringing his ultra-exclusive ‘House 44’ to the Abu Dhabi Grand Prix 2025. Co-created with Soho House, this three-day luxury paddock club experience is set to redefine trackside hospitality. Named after Hamilton’s iconic racing number, the concept fuses motorsport prestige with contemporary style, curated entertainment and culinary flair – all for Dhs57,849.75.

Originally debuted at Silverstone during the British Grand Prix, ‘House 44’ made headlines with appearances by the likes of Tom Holland and Aaron Taylor-Johnson. Designed with input from Hamilton himself, the Abu Dhabi edition promises a race-viewing suite with front-row access to the starting grid, finish line and pit lane – plus unobstructed views of fireworks and the winner’s podium.

Inside the suite, guests will find more than just celebrity spotting. Expect a gallery of curated racing memorabilia, including items from the Plus 44 collections, and a behind-the-scenes F1 Paddock tour (subject to availability). The atmosphere is powered by exclusive DJ sets and a standout food and beverage menu – including cocktails made with Hamilton’s blue agave spirit, Almave.

‘House 44’ will also appear at other major races – from Monza to Las Vegas – but the finale in Abu Dhabi promises to be the most thrilling. The 2025 Etihad Airways Abu Dhabi Grand Prix, taking place from 4 to 7 December, will close the F1 season with full-throttle glamour.

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