Dubai Police Ranked World’s Top Police Brand In Global Study

The ranking reflects Dubai Police’s performance across 11 key reputation criteria – including ethics, innovation, public trust, and transparency. Notable highlights include 67% recognition for safety assurance and 64% for effective operations, positioning the force ahead of major global counterparts.

Technology and modernisation played a big role in the high score, with the force recognised for its forward-thinking use of digital tools and strong engagement on social media. Its data-driven approach to crime prevention and community policing continues to attract international attention.

Brand Finance estimates that Dubai Police contributes AED 57.9 billion in value to the UAE’s national brand, now worth over AED 4.48 trillion. The ranking elevates the force beyond law enforcement – positioning it as a central pillar of the country’s global soft power strategy.

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